About Convoy for Heroes


Born from a desire to help and inspired by the bikers at Wootton Basset, with close ties to the military- how could Land Rover enthusiasts help our armed forces?

Convoy for Heroes is a not-for-profit, Land Rover owners initiative dedicated to Help for Heroes, who in turn provide facilities and support services that benefit British service  men and women injured in action.


In 2011, Convoy for Heroes' plan was to beat the Guinness World Record (TM) originally set at 260 in April 2004, whilst raising valuable funds for Help for Heroes. Using the Heritage Motor Centre as a camping base and the Jaguar Land Rover proving ground next door, on a baking hot Easter weekend, Convoy for Heroes broke that world record with 348 vehicles.


After that initial 2011 Convoy for Heroes, an annual event was born. Convoy for Heroes was held near Loughborough in 2012 and 2013 but unfortuneately the weather on each occasion hampered any further attempts at the world record. The torrential rain of 2012 and the coldest Easter for 50 years in 2013 left only the hardiest to participate.

In 2014, Convoy for Heroes relocated to a more central location at Long Marston Airfield, near Stratford upon Avon, where we continued to hold Convoy until after the 2017 event. In 2018 (when planning permission had finally been granted to Long Marston) we held the 2018 Convoy at Finmere Aerodrome. Fnmere was a much smaller area, but after a very wet winter and flooded fields, only the very hardy camped here too.


Since 2011, Convoy for Heroes has raised over £50 000 for Help for Heroes.

Most Recently:

2019: £1300 (event cancelled but generous donations allowed us to still support Help for Heroes)

2018: £1110.68 at Finmere Aerodrome

2017: at Long Marston

2016: at Long Marston


AAll of our team give up their tome to run Convoy for Heroes as volunteers, nobody is paid, from the directors to the team of Marshals who supervise the Convoy. Not only that, in addition to organising our own annual event, the Convoy for Heroes team attend shows and events around the UK, raising the awareness for Help for Heroes and selling goods, raising more valuable funds. Each and every member of the organisers pay their own expenses and entrance fees to attend these events. We have also been very privileged to have been invited on tours of the Help for Heroes Recovery Centre at Tedworth House, to see where the money is spent and to meet some of the residents using the facilities.